I work with founders, CEOs and marketing leaders who want more from their marketing capabilities or a clearer plan for what comes next. Based in Dubai, I support teams across the GCC and Italy.
If marketing is already in motion, I can help you get more from it. If a new brand, market or opportunity is taking shape, I can clarify what to do next, including where AI, creator ecosystems, LIVE or social commerce fit.
When priorities compete, channels feel disconnected or teams are unsure what to scale, I review the strategy, activity and capabilities already in place. The work clarifies what to keep, stop, strengthen or invest in.
For a new brand, product launch, market entry or fresh growth opportunity, I shape the Go-to-Market plan and help explore practical innovation, from using AI to scale content to opening up creator, LIVE and social commerce channels.
These are useful ways to start, not a fixed menu. I can combine or extend them around the business need, whether you are improving current marketing, defining a brand or taking a new offer to market.
A structured review of priorities, positioning, channels, team capabilities, ways of working and measurement. You leave with a clear diagnosis and a prioritized action plan.
Discuss a reviewClarify what a brand stands for, who it is for and why it matters. The work can define the audience, proposition, positioning and messaging principles that guide the marketing.
Discuss brand strategyTurn a new brand, product or market opportunity into a clear launch plan: define the audience, proposition, route to market, channels and partners, launch sequence and measures.
Discuss a Go-to-Market planSenior marketing leadership for founders, CEOs and teams that need direction, stronger alignment and practical support to keep the most important work moving.
Discuss senior supportSpecialist capabilities: brand strategy and positioning, digital and social marketing, creator ecosystems, livestreaming and social commerce, AI strategy and marketing readiness.
The work should leave leaders with clearer choices and teams with a route they can act on.
AI, creator ecosystems and live platforms can open up new possibilities. I help leadership teams decide where they belong in the marketing model, what needs to be in place and how to turn a useful opportunity into practical work.
Identify relevant use cases, assess data, workflow and team readiness, then prioritize where to start and how to measure progress.
Define the role of creator and live formats in the wider marketing plan, then shape the strategy, partner model and activation approach.
In my 2023 to 2026 TikTok LIVE MENA role, I worked with client and agency partners on the livestream strategy behind these campaigns.
Dubai Tourism · VML · TikTok LIVE
Challenge: address the gap between Dubai’s safety reputation and how women in some international markets experienced it.
Idea: a 42-kilometre solo marathon at 3am, streamed live on TikTok LIVE without escorts or closed roads.
My role: I developed the livestream strategy to bring the creative idea to life, then worked with the team on production so the LIVE execution could help maximize reach and results.
VML reported these campaign outcomes, including a 217% rise in mentions related to women’s safety in Dubai.
Read VML’s case studydu · TikTok LIVE MENA · 12 creators
Challenge: demonstrate network reliability through a real experience rather than a claim.
Idea: creators passed one smartphone across all seven Emirates during a continuous livestream, showing the network in use across different locations and activities.
My role: I advised the team on the livestream approach and put the strategy in place to build reach before the relay and maximize visibility while it was live.
Guinness World Records recognized it as the longest promotional livestream.
See the Guinness recordThese examples predate KANAME and come from work delivered by multi-company teams during my career. The campaign outcomes are reported by the linked sources. They are not KANAME client engagements.
This practical TikTok LIVE checklist is for brand, agency and creator teams planning a livestream. It covers briefing, preparation, production, technical checks, audience engagement and replay follow-up.
A focused reference for livestreaming.
Your request has been sent to KANAME. Download your copy below.
Download the checklist ↗I ask the useful questions, share a clear view of what I see and help your team move forward.
I learn what you are trying to achieve, what is getting in the way and what is already working.
I turn the diagnosis into clear priorities, practical choices and a plan people can get behind.
For larger scopes or specialist needs, I bring in trusted collaborators to support strategy and execution in their area.
I share the thinking, build confidence and leave the team better equipped to keep going after the engagement.
Career experience, earliest to latest
Earlier career
2014-2018
2018-2021
2021-2023
2023-2026Logos identify past career experience only. No current affiliation or endorsement is implied.
You work directly with me, from the first conversation through the work itself.
Founder & CEO, KANAME
I started KANAME for leaders who need a clearer view of what marketing should do next, and senior support to get the important work moving.
I bring 20 years of experience across industries and markets, from P&G and Amazon to Meta, Amouage and TikTok LIVE. My career spans FMCG, e-commerce, technology, digital advertising and social entertainment, across brand-side and platform-side marketing.
KANAME (要) means “the essential point”. It reflects how I work: find what matters, then align strategy and action around it. Based in Dubai, I work with teams across the GCC and Italy. When a brief needs specialist expertise, I bring in the right collaborators.
Tell me what you’re working through. I’ll read your note and come back to you directly. If email is easier, write to contact@kaname-unlimited.com.